News

January 2025

2× C2A Award Winner, Los Angeles

We are delighted to have received two awards at the Creative Communication Awards in Los Angeles! Our work for Zero EC and the Mercedes-Benz startup LICULAR was recognised. This international prize honours outstanding campaigns, creative solutions, and ideas in graphic design, communication, advertising, and digital media.

December 2024

Corporate Publishing for KRAMSKI

The KRAMSKI News serves as the central communication medium for the KRAMSKI Group. FG Branddesign supported the recent relaunch, transforming the employee newsletter into a modern magazine. From designing and developing new formats to layout grids and content ideas for themed series, we have been accompanying the regular global implementation ever since.

August 2024

LinkedIn Marketing for Ferdinand Gross

For our long-standing client Ferdinand Gross, we developed a comprehensive LinkedIn strategy. In addition to creating content and training employees to use the platform actively, we focused on enabling the team to create content independently in-house. The kickoff for increased LinkedIn activity was the celebration of the company’s 160th anniversary, which we supported with a special anniversary series.

May 2024

Keysight Used Equipment Store Redesign

For nearly 15 years, FG Branddesign has supported Keysight Technologies, the world-leading test and measurement equipment manufacturer, in marketing its used equipment. A key aspect is the official Keysight Used Equipment Store. In the latest relaunch, we guided the redesign, developing a complete revamp, including adapting the corporate design to meet the unique UX requirements of e-commerce.

March 2024

KRAMSKI Trainee Campaign

Recruiting qualified trainees has always been a high priority for KRAMSKI. Under the customer-developed headline “Characters with Career Goals”, FG Branddesign created a striking campaign that used innovative, brand-compliant AI to showcase various trainee profiles through animal-themed characters. The rollout is currently taking place via eye-catching ads, trade fair appearances, as well as web and social media channels.

January 2024

Employer Branding for Ferdinand Gross

Playfully incorporating movie poster themes has become a tradition at Ferdinand Gross. In the latest poster series, employees were placed in AI-generated settings as part of the employer branding initiative. These settings showcased various services and products of the C-parts supplier, turning employees into true stars.

November 2023

German Agency Award for LICULAR Branding

FG Branddesign has once again been honoured with the German Agency Award, celebrating outstanding agency achievements. The award recognises the work for the Mercedes-Benz startup LICULAR. FG Branddesign supported the entire branding and design process – from naming, positioning, and claim development to logo creation and comprehensive corporate design.

March 2023

Good Design Award for Zero EC

With the Good Design Award for the corporate design of Zero EC, FG Branddesign wins what is now the 6th award for this truly exceptional project! The award, presented by The Chicago Athendeum, has been honoring outstanding design achievements for over 70 years and is considered one of the most traditional and renowned awards worldwide.

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January 2023

Robotics Video for Columbus

With the ECOBOT series, columbus brings the world’s leading professional cleaning robots to the German market. The product video, conceived and realized by FG Branddesign, gives this innovation the appearance it deserves: with powerful music, targeted motion design and a clear story.

July 2022

Brand Building for Licular

With the goal of closing the raw material cycle in e-mobility, Mercedes-Benz is vigorously advancing battery recycling with Licular GmbH, which was founded for this purpose. FG Branddesign oversees the entire brand building for the startup: from naming and archetypal brand positioning to corporate design and the central idea “Close the Loop – Open the Future” to cross-media implementation.

January 2022

Zero EC Brand Presence Continues to Rack up Wins

After the German Innovation Award, the German Agency Award, the Paris Design Award (DNA) and the Muse Award, the IDA Los Angeles is the fifth award for Zero EC within just a few months. The very internationally oriented award honours the corporate design developed by FG Branddesign, which innovatively presents the startup’s “Electron Revolution”.

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August 2021

2 Awards for FG Branddesign at the Paris Design Awards

FG Branddesign is thrilled to receive two awards at the prestigious Paris Design Awards. In the Graphic Design category, the corporate designs of Christine Scholze and Zero EC were awarded a Winner and an Honorable Mention. The award honours internationally groundbreaking work by major agencies in the fields of graphic design, product, architecture, interior and landscape design.

› Go to Project Christine Scholze

› Go to Project Zero EC

July 2021

Brand Positioning for Wörwag Pharma

FG Branddesign supports Wörwag Pharma in the further development and refinement of its employer branding profile. The starting point for this is the formulation of the brand identity and the special culture of this globally active family enterprise within the framework of an archetypal positioning workshop. It forms the basis for all subsequent communication projects.

MaY 2021

New Brand Identity for High-End Specialist Mundorf

Mundorf is regarded worldwide as the absolute benchmark in high-end audio and supplies exclusive manufacturers, industrial customers and the DIY market with its high-quality components. The corporate design developed by FG Branddesign and the new claim showcase the contribution of Mundorf products to the final music experience in a powerful and emotional way.

MaY 2021

German Agency Award 2021 for FG Branddesign

FG Branddesign has once again won the German Agency Award, the award for outstanding agency performance. This time, the development of the brand identity of Zero EC is being honoured. The startup has developed a revolutionary sustainable form of data transmission, which finds its powerful and self-confident expression in the brand’s groundbreaking corporate design.

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January 2021

Brand identity for international startup “Zero EC”

Zero EC has succeeded as the first company worldwide to conduct free electrons and to use this innovation as a groundbreaking Green IT solution in data transmission. As strategic partner for Brand Strategy, Design & Investor Communication, FG Branddesign develops the entire brand identity of the German-Israeli-Swiss startup.

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November 2020

“Deutscher Agenturpreis” for Kramski image video

How do you tell a brand story that emotionally stages the brand’s personality while expressing all relevant USPs in just 2 minutes? The image video for KRAMSKI, conceptualised and realised by FG Branddesign, provides the answer: with strong images, a clear structure and dynamic editing combined with powerful sound. The KRAMSKI image video, conceived and realised by FG Branddesign, was awarded the “Deutscher Agenturpreis” for this.

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October 2020

“Gold” at the Muse Creative Awards 2020 in New York

FG Branddesign wins “Gold” at the Muse Creative Awards 2020 for the corporate design for Christine Scholze. The Muse Creative Award honours internationally groundbreaking projects in various design disciplines. The submitted works include selected projects of international top brands such as Red Bull, Nike, BBC, Google, Adobe, Walt Disney and many more.

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May 2020

Columbus V-Eraser: Naming and Launch-Communications

With the V-Eraser, columbus has achieved a real coup: Amidst the corona pandemic, the Stuttgart-based cleaning machine manufacturer developed an innovative solution for machine-based disinfection of large areas. FG Branddesign developed and realized the entire launch communication. From product video and naming to web integration and PR in specialist media.

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March 2020

Account Acquisition: FG Meets FG!

Ferdinand Gross, the oldest screw dealer in Germany, opts for FG Branddesign. On the basis of a joint archetypal positioning carried out by an interdisciplinary team, the new content and visual guiding idea was developed and the brand re-launched. We are looking forward to the cooperation!

February 2020

FG Branddesign Produces Kramski Imagevideo

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January 2020

10 Years of FG Branddesign

10 years! The shortest of our lives. Thanks to great customers, excellent partners and captivating projects. Thank you very much for your trust, your appreciation and the fantastic collaboration!

› 10 Years of FG Branddesign

September 2019

UI/UX for Keysight E-Commerce

Keysight Technologies, the world’s leading manufacturer of measuring instruments, has been setting standards in the online marketing of its used equipment for years. FG Branddesign supports the e-commerce activities both strategically and on a UI/UX and campaign level. In addition to the official brand stores on leading e-commerce portals such as eBay and Alibaba, the project focus for FG Branddesign is the ongoing development of the proprietary used equipment portal.

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March 2019

New Website for Columbus

With the complete relaunch of the corporate website, the brand appearance developed by FG Branddesign gets its most significant implementation. Purposeful UI/UX design, new relevant content and intelligent features transform the website into the central platform for all target groups. A core element here is the extensive product communication of the entire range of machines with their respective features, options and comparative characteristics.

november 2018

German Design award FOR siemens aI Lab

The design for Siemens AI Lab wins the German Design Award 2019 in the category “Excellent Communications Design”. With over 5,400 submissions from Germany and abroad, it is one of the most recognized design competitions in the world and is highly regarded beyond the circles of experts.

September 2018

EXPLAINER VIDEO FOR KEYSIGHT Technologies

Why does Keysight Technologies, the world's leading manufacturer of measuring instruments, sell used equipment from other manufacturers on its Multi-Vendor Outlet? The Explainer video, conceived and realized by FG Branddesign, provides the answer by presenting the remarketing business of the US company in less than 60 seconds.

MaY 2018

Location Marketing

The Goldstadt Pforzheim gets a new pedestrian zone – and FG Branddesign the task to create anticipation and understanding for the construction work through attractive communicational means. The presentation includes a print campaign, event communication during sales campaigns and festivals as well as promotion and merchandise activities.