Kramski GmbH

Project details

Kramski is an international technology leader in the development and manufacturing of stamping and hybrid tools. However, the uniqueness of the owner-managed family business does not only derive from its activities, but above all from its extraordinary culture. Consequently, the archetypal positioning resulted in a combination of the “creator” and the “pure”, which found its expression in the new claim “Perfection needs personality” and the corresponding corporate design. The completely revised brand identity stages the company’s personality through enthusiastic pictures of employees, a self-confident product photography, focused typography based on the stamping process and straightforwardness matching the its character. It implementation includes all relevant communication media (business equipment, website, brochures, employer communication, web campaign etc.). 
 

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