kramski putter
mastering the green

Project details

In less than ten years, Kramski Putter has succeeded in establishing itself as a premium brand in the golf scene around the world. Closely linked to this is the perfectionist and systematic approach with which the brand analyses and develops the game further. Based on this USP of the brand, Kramski Putter was positioned archetypically as the “ruler” and the new brand claim “Mastering the Green” was developed.

The task of the design assignment was to make this positioning convincing and emotionally tangible. For that purpose, an extremely clear, straightforward and self-confident corporate design was developed. High quality, precision and, above all, system are reflected in all design elements and enable an intuitive understanding of the brand and its promise of success to golfers worldwide.

Among the most important implementation media of the new appearance are the completely redesigned, comprehensive website, the new image brochure and an advertising campaign in magazines relevant to the target group.
 

Awards