Avantgarde
Acoustic

Project details

Avantgarde Acoustic is the world’s leading manufacturer of horn loudspeakers. The overwhelming listening experience of an Avantgarde Acoustic speaker has made the brand the pinnacle of the audiophile upper class in just two decades. The aim of the cooperation with FG Branddesign was to do justice to the quality of the brand in terms of communication. The starting point of the cooperation was the joint brand positioning workshop, in which employees from product design, sales, development, controlling as well as the management took part. The result of this interdisciplinary workshop was the archetypal positioning as a mixture of the creator and the pure. Based on this positioning, the communicative guiding idea was developed: “Purity meets Performance”.

The implementation of this guiding idea begins with the new corporate brochure and the facelift of the website. Other implementation formats include the showroom, which will soon be opened, and the new Avantgarde Acoustic Video – a very puristic yet emotional image film that was enthusiastically received by customers and prospects of the brand.
 

Awards