Project

beyerdynAmic

Corporate design

Services

Brand Positioning
Corporate Design
Design Manual
Cross-media Implementation

Project details

Beyerdynamic is one of the innovation leaders in the field of professional audio electronics. The new appearance was developed on the basis of FG Branddesign’s archetypal repositioning of the brand.

Clear and self-confident language, design, photography and copywriting articulate the uncompromising approach with which the brand has focused on the perfection of sound for decades. At the same time, the modular structure ensures a harmonization of the different business areas (Consumer Audio, Pro Audio, Conference Technology) while maintaining the respective communication focal points.