XA SERIES
high-end amplifier

Project details

The XA amplifier series is one of the most revolutionary and uncompromising projects of Avantgarde Acoustic. The German high-end manufacturer, with roots in the development and manufacturing of horn loudspeakers, has developed an amplifier series that does justice to the pursuit of purity and dynamics to the same extent as a horn loudspeaker. The technological challenges that have burdened amplifier construction for years have been tackled and overcome in a groundbreaking way.

For the communication of the amplifier series, the task was to allow the radicality and explosive power of this new product to be experienced both visually and in terms of content. Without leaving the corporate design of the brand, a new, product-specific form of expression of the brand promise “Purity meets Performance” had to be found. This was achieved through the synergy of puristic layout and typography and powerful product photography. The respective staging took place via the product brochure, the XA product film, the trade fair presentation and a web special within the Avantgarde Acoustic homepage.

Awards