Licular

Project details

Founded in 2021 as an independent start-up within Mercedes-Benz Group AG, LICULAR GmbH works in its own recycling factory in Kuppenheim on technologies and processes. The goal is to close the material cycle and further increase sustainability in electromobility. Looking ahead to the coming decade and the expected recirculation of batteries in large quantities, LICULAR is working on recycling solutions that achieve a recovery rate of over 96% and CO₂ savings of up to 70% per battery.

FG Branddesign provided strategic and creative support throughout the entire branding and design process – from the LICULAR naming and positioning to the logo design and comprehensive corporate design. Bold typography, themed color schemes, generous imagery and strong iconographic elements tell the story under the "Close the Loop. Open the Future" headline tells of a future in which technology advances without the environment and people falling by the wayside. And a start-up that contributes to this in a pragmatic and hands-on way.

www.licular.com
 

Awards